In order to quicken the pace towards global market and expand the brand influence in the global market, Crownia Group organized a professional team and attended AISTech exposition in May, 2017, which has far-reaching strategic significance under the guideline of Belt and Road Initiatives.
AISTech is steel industry’s most influential and one of the biggest trade shows and exhibitions around the world, held annually and jointly by the Association for Iron & Steel Technology and American International Exchange Group. AISTech is North America’s most important international communication platform and enterprises that intend to explore international market and expand their international reputation fully utilize this platform to communicate and acquaint with peers actively, to seek cooperation and to improve their competitiveness in the global market.
AISTech 2017 was presented in Nashville Music City Center of Tennessee, the United States on May, 8th, 2017. 570 enterprises from 20 countries attended this exhibition. Our company started preparation for AISTech 2017 from November, 2016. After five month meticulous design and plan, we made our own promotion brochures Crownia Group Steel Report 2017 according to AISTech 2017, which covered several reports such as The Internet+ Steel Industry, Industrial 4.0& Steel Manufacturing, Steel Market Outlook 2017, Belt & Road E-Commerce, Steel Academy etc.. Up to 400 brochures were spread over the exposition and handed to exhibitors and visitors, which led to a very good result.
In the process of exhibiting, representatives of Crownia Group introduced our company and products in details to the 200 targeted exhibiting companies and enterprises, which showed great interest in Crownia Group and enthusiastically indicated that they would like to visit headquarters if there was any chance in future.
After meeting with the chairman of the organizer AIST, representatives received the related information about AIST and exhibiting company list and exhibiting product list as well, which will be the base of potential customers of Crownia and helps to set up clearer objectives and directions for business development.
This attendance in AISTech 2017 shows that Crownia’s strategy is highly consistent with Belt & Road Initiatives.